Monday, October 15, 2007

This is a test

I don't know what in the world is going on with the font here, but I thought I'd create a new post, with a million lines of gobbledeygook, to see what the deal is.

The problem, you see, is that the other posts are being cut off on the right hand margin, and I cannot figure out why.

The problem could be:

  • bad body margins
  • bad sidebar margins
  • gremlins

One can never tell for sure. So one must plunge into the misery that is XML blog coding to try to decipher the mess.

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Friday, February 2, 2007

Sample Post 2

That means the content will need to offer:
 
1.)     A gripping welcome.  Hooks in the welcome text, links that go
to other pages, motivators and calls to action that draw visitors in
 
2.)     A distinctive voice.  Something that gives visitors a taste of
the author’s personality.
 
3.)     An outward focus.  In other words, their site should be about
what they can offer, not what their visitors can do for them.
 
4.)     A reason to return. Since loyalty is developed through repeat
visits, fresh content, recurring contests, updated news, etc, this is
important.

Sample Post 1

 
Janet,
 
These statistics echo others that I think are important for us to
recognize.
 
For instance, last year, a survey by the European Interactive
Advertising Association found that "almost half of 15-24 year olds
(46%) are watching less TV, preferring instead to browse the web while
22% are listening to less radio. A third of those questioned are even
reading less, choosing to consume information over the Internet."
 
The study continues to say that "this key target audience is spending
almost a quarter of their media time (24%) online, more than reading
newspapers (10%) or magazines (8%). In comparison, the average
European devotes 20% of their media activity to the Internet."
 
In other words, more and more frequently up and coming generations are
 looking to the Internet as their first news and entertainment source.
 
Another study, produced by The Center for The Digital Future at USC,
http://www.digitalcenter.org/pdf/2007-Digital-Future-Report-Press-Release-112906.pdf
states that the "online world has become as important to Internet users 
as the real world."
 
Added together, these stats tell me that having a strong online
presence is going to be CRUCIAL as the Internet becomes the world's
primary meeting place for information and networking.
 
And because current and upcoming generations are so multimedia
oriented, web sites will need to be geared to those tastes in order to
hold their attention.

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