Janet,
These statistics echo others that I think are important for us to
recognize.
For instance, last year, a survey by the European Interactive
Advertising Association found that "almost half of 15-24 year olds
(46%) are watching less TV, preferring instead to browse the web while
22% are listening to less radio. A third of those questioned are even
reading less, choosing to consume information over the Internet."
The study continues to say that "this key target audience is spending
almost a quarter of their media time (24%) online, more than reading
newspapers (10%) or magazines (8%). In comparison, the average
European devotes 20% of their media activity to the Internet."
In other words, more and more frequently up and coming generations are
looking to the Internet as their first news and entertainment source.
Another study, produced by The Center for The Digital Future at USC,
http://www.digitalcenter.org/pdf/2007-Digital-Future-Report-Press-Release-112906.pdf
states that the "online world has become as important to Internet users
as the real world."
Added together, these stats tell me that having a strong online
presence is going to be CRUCIAL as the Internet becomes the world's
primary meeting place for information and networking.
And because current and upcoming generations are so multimedia
oriented, web sites will need to be geared to those tastes in order to
hold their attention.